What is a Good Web Page?
Web pages are made for a purpose (if it is not made for a purpose then it is art not a web page), so the first test should be, Does it accomplish that purpose? Fix this purpose in your mind. The average user having thousands of choices will give yours about 10 seconds. OK quick look at your web page, can you see in ten seconds how to accomplish that purpose? In the real world of pass or fail e-commerce that is the only consideration.
The absolute worst thing you can do to your web site is making it a work of art. Never add something to a website just because it looks good. Art is a personal expression and a web site is intended to be used by many people, therefore it should be designed for them. Most generally people do not like and will not buy from a company if the web site is hard for them to use.