It is just that simple, you want people to visit your website so you have to give them a reason. The absolute and easiest way to do this is provide helpful articles they will want to read. You have experience in your business now is the time to share it. Just like anything else once you get started writing articles it becomes part of your daily routine.
Forget about all of the SEO junk and stupid keyword schemes, these are things that you are doing for yourself. They will not bring visitors to your website and some of these linking schemes can harm you.