Real SEO is on site SEO, if there is off site SEO it would be things like making sure your website is on line all the the time, submitting a site map to Google or having a well written robots.txt made just for your site. Don't waste your time with worthless keyword schemes, this is time you should spend writing helpful articles for your website visitors. Write good content and don't waste time with pointless keyword research things.
Real SEO is making a user friendly website with relevant, useful content.
- Keep your pages short, make sure each page only covers one topic or key phrase. Put this key phrase in the title and on the menu.
- Keep down the number of links on your page, especially the links at the bottom of the page.
- Write the way people talk not for search engines