9 More Ways Your Blog Makes Visitors Trust You
Today I saw a sign on a fast food restaurant that said “Dinner for 5, $3 each” well now that sounds real cheap but if you think about that is actually $15 plus sales tax. It is those things you have to watch, sure you want to sell merchandise but more importantly you want to be in business over the long term and get return customers. Have you ever been at a web site and wanted to buy something but could not find the price unless you clicked and the buy link? Even worse have you ever bought something and when checking out found the shipping charges too high? No wonder the product was so cheap. This is false economy because even though the vendor got you to buy today you probably will not be back. Remember it is business in the long term that matters not today’s sales.
1. No Surprises
There should be no surprises. If they click on a link it should go to where they thought it would go.
2. No Spelling Errors
Read and reread to remove all spelling errors. Often I read it again the next day in order to see mistakes I did not see the day before.
3. No Garish Colors
Think about the design of your web site, it should be subdued in colors and easy to read. Pastel colors will always be safer than harsh or loud colors. The more contrast between text colors page background the better off you are. Black text on a white background is the safest.
4. Recently Updated Pages
Pages that have not been updated in a very long time or look like they have not do not invite visitors to linger.
5. Everything Should Work
Test all of the navigation of your site; try everything to make sure it works.
6. Keep It Simple
7. Test In Different Browsers
It is important to test your site in as many browsers and computer screen resolutions as possible to avoid all possibilities. The most common is 1024×768. You can find screen resolutions by clicking properties then settings on your windows desktop. You can test in different browsers at: http://browsershots.org/
8. Be A Real Person
Make your contact information easy to see or get to and if you get a product information request make sure to reply quickly. Nothing gets rid of visitors quicker than unresponsiveness.