I think the secret of success is to provide value over the long term. In difficult times like these the most successful businesses are the deep discounters like Wal-Mart and McDonalds. As I see it these two make their money by selling more of their product instead of a higher margin of profit. So therefore, in order to prosper over the long term, my mission will be to provide honest service and a high quality product at a lower price.
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