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What Is A Search Engine?

January 5, 2009 by D. A. Shaver

Google

A search engine visits web sites using computer programs called robots or spiders. They gather information about web sites in a process called indexing. This information might be in the form of subject matter of the web site and links contained on it pages. The search engine keeps a database of this information, which is then shown to visitors to the search engine web site. Searchers find information by typing in key words or phrases at the search engines website. In order to gather the biggest share of the search market search engines try to have the most informative, relevant listings

Google SearchWiki: Every Search Is Your Own Personal Search

January 4, 2009 by D. A. Shaver

Google Search Wiki

You can add or remove items from your personal searches simply by clicking on the icons located beside the search results. The information is stored in your Google account information.

The really amazing thing about this is the search information will be personal for you and you only. By clicking on the "See all notes for this SearchWiki" link you can other annotated their searches.

You must have a Google Account and you must be signed in to use this feature.

http://googleblog.blogspot.com/2008/11/searchwiki-make-search-your-own.html

Go For The Long Term

January 3, 2009 by D. A. Shaver

Remember when you are writing to put some substance into your writing. Pick a topic and say at least one concrete thing. When you are finished, ask yourself what is that one thing? It is better to accomplish just one little small thing than nothing, especially when that nothing takes a whole page.

Why Your Business Needs A Blog

January 1, 2009 by D. A. Shaver

Why You Need A Blog

What Is A Blog

The word blog comes the words web and log. It is a report or journal that is periodically updated like a kind of diary. Only they are intended to read by everyone. Readers can respond to blogs and they can become ongoing conversations.
A Blog Can Make People Aware Of Your Brand And Product

Keep Track Of What Is Said About Your Company On The Internet With Google Alerts

January 1, 2009 by D. A. Shaver

Google Alerts

It is a good idea to know what customers, vendors and competition is saying about your company in web sites, blogs and forums. Google can track this for you and send a notification when new information is posted. This notification can be email or in your feed reader. I use the feed reader at http://www.google.com/ig

To set these up go to http://www.google.com/alerts and fill in the information and make your choices.

How Do You Point A Domain To Up Your Website?

December 31, 2008 by D. A. Shaver

Nameserver Hostnames

At your domain registrar enter the nameserver hostnames on the Domain Nameservers page. If I am hosting the site for you your nameserver hostnames ns1.dashaver.net and ns2.dashaver.net notice the periods they are important. If you are hosting your web site somewhere else you will have to get your nameserver hostnames from them. Then at the web site of your domain name registrar enter them on the Domain Nameservers page.

What’s Wrong With SEO Tools?

December 30, 2008 by D. A. Shaver

Google does not like SEO tools, which make automated queries to their database. So just what is wrong with this? Google specifically mentions Web Position Gold as tool, which makes automated queries. One affiliate reports that there have been over a million copies of this tool sold. Since each one of these tools can make thousands of queries to Goggle’s database this puts an extra load on the servers.

Web Site Usability Keeps Customers Returning

December 30, 2008 by D. A. Shaver

Web Site Usability

What Is Web Site Usability?

Web site usability is how easy your web site is for visitors to use. It can be hard to anticipate what visitors will find and the level of difficulty for them. The challenge is to make it as easy as possible for first time visitors. Visitors should find what they want at your website, it should accomplish the purpose they thought it would. If they can use your web site they will feel good about your company. Web sites should be designed with the user in mind not the message you want the user to read; web pages should about the user not your company. Selling your products can depend on whether or not people can use your web site. If they have trouble using your web site they certainly will not become a customer. Necessary components, such as navigation, must easy to see without searching for them and the way to use them must be immediately oblivious.

Web Page Accessibility

December 29, 2008 by D. A. Shaver

alt text

What is Web Accessibility?

Web page accessibility is making the web site usable by people with disabilities. A common theme throughout might be; simplicity is best for getting your web site seen by both search engines and persons with disabilities.

Alt text

Alt text is the text that appears when you hold your mouse over an image; it is one of the most important aspects of an accessible web site.

Why Web Page Validity Is Important

December 28, 2008 by D. A. Shaver

Valid Mark-Up

A web page validator checks for mark up errors in a web page. Mark up is the tags that govern the appearance of a web page. These are not visible to the web page user. Validity determines the web page quality. The more errors a web page has the less predicable the appearance and usability will be. There are many browsers and when there is an error in the mark up the browser will guess what should be. This guessing is why invalid pages can still be seen on the users computer.

The W3C Validator is at http://validator.w3.org/

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